The Hypocrisy of the “Swap Your Ride” Commercial for Ford Fusion

May 29, 2012

Ford makes great products and, in general, I really like their series of “Swap Your Ride” commercials for their line-up of vehicles that feature Mike Rowe.  You’ve probably all seen this one for Ford’s Fusion:  Near the end of this commercial, the young lady driving the car quips:

After driving the Ford Fusion I have no idea why I’ve always driven an import.

I think it’s time someone pointed out the hypocrisy of this commercial, given the fact that the Ford Fusion is an import itself!  It’s imported from Mexico. 

When my wife and I were shopping for a new car last year, we test-drove the Fusion.  It was a nice car.  But, when I asked the salesman where it was built (already knowing the answer), he confirmed that it was built in Mexico.  I told him, “I love the car, but you need to tell Mr. Mulally (Ford’s CEO) that if he wants to sell me a Fusion, he needs to build it in the U.S.”  I then returned to the Chevy dealer and purchased a Malibu, built in Kansas City.  (By the way, the Malibu is now 1-1/2 years old and has 23,000 miles, and has never been back to the dealer for a single repair.)