The Hypocrisy of the “Swap Your Ride” Commercial for Ford Fusion

Ford makes great products and, in general, I really like their series of “Swap Your Ride” commercials for their line-up of vehicles that feature Mike Rowe.  You’ve probably all seen this one for Ford’s Fusion:  Near the end of this commercial, the young lady driving the car quips:

After driving the Ford Fusion I have no idea why I’ve always driven an import.

I think it’s time someone pointed out the hypocrisy of this commercial, given the fact that the Ford Fusion is an import itself!  It’s imported from Mexico. 

When my wife and I were shopping for a new car last year, we test-drove the Fusion.  It was a nice car.  But, when I asked the salesman where it was built (already knowing the answer), he confirmed that it was built in Mexico.  I told him, “I love the car, but you need to tell Mr. Mulally (Ford’s CEO) that if he wants to sell me a Fusion, he needs to build it in the U.S.”  I then returned to the Chevy dealer and purchased a Malibu, built in Kansas City.  (By the way, the Malibu is now 1-1/2 years old and has 23,000 miles, and has never been back to the dealer for a single repair.)

2 Responses to The Hypocrisy of the “Swap Your Ride” Commercial for Ford Fusion

  1. ClydeB says:

    It is ironic since Ford managed to survive and avoid the Obama “take over” as happened to GM and Chrysler.
    Another bit of irony is that claims that both the Toyota Camry and the Honda Accord are more “American” made cars for the 2011 model year, beating the Malibu by 5%.

    Here’s the list of the top selling 2011 model-year vehicles on’s list, and their percentage of domestic parts:

    Toyota Camry: 80%.
    Honda Accord: 80%.
    Chevrolet Malibu: 75%.
    Ford Explorer: 85%.
    Honda Odyssey: 75%.
    Toyota Sienna: 75%.
    Jeep Wrangler: 78% for 2-door, 79% for 4-door.
    Chevrolet Traverse: 75%.
    Toyota Tundra: 80%.
    GMC Acadia: 75%.

    The article this came from does not specifically state it, but I believe the content is actually US and Canadian parts, not exclusively US sourced.
    The Malibu is still the top for US benefit, since the jobs, parts and profit are all US.

    • Pete Murphy says:

      Beyond the whole “U.S./Canada” thing, I wonder how “domestic content” is determined. For example, if an engine is sourced from the U.S., is that engine’s contribution to the domestic content of the vehicle considered to be 100%, even if it was assembled from imported parts?

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